Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.
That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.
Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.
For over 80 years we’ve created exceptional cars and extraordinary stories. Discover how they were made.
The Innovation Lab brings to life the innovation offered by Jaguar. From performance and capability to infotainment and connectivity.
Since the first Jaguar car was produced in 1935 we have pushed the boundaries of what is possible.
Jaguar has a long tradition of creating beautiful, fast saloon cars. To maintain this tradition, we are building a responsible business, for the long term.
What will the Jaguar of the future look like? Find out what our designers and engineers think.